Where do I get my material from? (Part 1)
How often should I tweet? (Part 2)
How can I automate my tweets? (Part 3)
What about a blog?
Yesterday I wrote about how to automate your tweets so that you don't have to sit in front of the computer all day long. We have also written about how to convert Google Alerts into Twitter feeds and so all that leaves is for you to supply your own stream of relevant content. This is where blogs come in!
I started this blog at the end of February 2011 and it is now April 22nd. Only two months have passed and my blog already has over 6,000 page hits and is growing by 200-300 per day. I hope that within a few months I'll be getting 500+ hits a day. What does this mean to me? Quite simply, every page hit I get is a chance for me to sell something, educate someone, solicit someone, or just pass on a simple message. I also get the opportunity to earn a little money from Google ad sponsoring. The way I figure it, the more people that visit my blog, the better my branding will be and the better my messages will be getting out. Also, Google will rank my blog higher, the more interaction I'll have with people, etc. The list is endless.
So, you have to write a blog. And then you have to post at least once a day. Anything. It doesn't really matter to a certain extent. If you build it, they will come. If you link to it, they will come. If you keep on writing, they will come! The point is, without a blog at the center of your branding, you are nothing! Your voice is your brand.
Okay, you've built your blog, now what? Simple. Reread yesterday's lesson and link your blog to Twitterfeed. It's as simple as that. Every time your blog has something new it will get sent to Twitter. Cool. But wait, it's not over. Remember we also talked about Twaitter? Well this is where you put all your best blog posts. When you've built up thirty or fifty blog posts, I'm sure you'll have a handful of favorites that you'd like others to read. Post the links in Twaitter and schedule them (recurring). Your work is nearly done.
Tomorrow we'll explain how to pull it all together. Then your branding will be complete!