If you’ve been using Twitter for any amount of time you’ve probably discovered, or even use, Twitter lists. They’re really easy to set up and I’m not going to go into the details here. (Just remember, you can only put 500 people in each list and there’s a 20 list maximum for each Twitter user). But what do you use these lists for? If you’re anything like me, probably for filtering your friends’ tweets into manageable chunks. Still with me? Okay, now what if I told you there was also a way to use these lists to promote your Twitter friends?
Meet Paper.Li, your Twitter followers’ friend! Paper.Li takes a Twitter list as input and then once a day publishes a digital newspaper based on your friends’ best tweets that have links attached. Want an example? Then click HERE. Impressive eh? What is more, when the paper is published Paper.Li automatically sends a tweet to your timeline referencing the digital newspaper AND highlighting a few of the contributors it has chosen. Wow! Automatic Twitter friend promotion! Your followers will love it and re-tweet the link and probably thank you in a tweet as well. Then, as an added bonus, you can always click the link and get a day’s digest of your friends’ tweeted links.
Writing this post has already inspired me to go create some extra lists and newspapers. I guess I’ve got even more promotional work to do now! For the rest of you, head over to Paper.Li and set up an account there. It’s straightforward and very self-explanatory. Then let their website do your Twitter friend marketing for you. Your followers will thank you. They will think you are performing tirelessly on their behalf. Maybe you won’t want to spoil that illusion for them. Or maybe it’s a secret you do want to share. I’ll leave that part up to you.
This article was first published as a guest post on Molly Greene's blog.